The Life Policy Desk

Privacy Policy

Effective Date: September 25, 2026Last Updated: September 25, 2026

1. Who We Are

One Life Enrollment LLC (“we,” “us” or “our”) is an independent insurance agency that operates The Life Policy Desk. Our licensed agents help people find new coverage from several insurance companies, review the coverage they already have, and answer their life insurance questions. We are not an insurance company. This Privacy Policy explains how we collect, use, share and protect personal information when you visit thelifepolicydesk.com (the “Site”) or call us, and forms part of our Terms of Use.

2. Information We Collect

(a) Information You Give Us by Phone

The Site has no forms, accounts or chat. You give us personal information only on a call with a licensed agent, who may ask for your name, date of birth, contact details, health information (such as height, weight, tobacco use, medical history and medications), beneficiary details and existing coverage. An application may also require your Social Security number and payment details for your first premium.

(b) Call Recordings

Calls are recorded and may be monitored for quality, training and compliance. Where the law requires it, you will hear a notice at the start of the call. By continuing the call after the notice, you consent to the recording.

(c) Website and Call Data

When you visit the Site, we and our service providers collect your IP address, browser and device type, the pages you view, the referring page, and advertising identifiers such as Google’s click identifier. The Site may show a telephone number unique to your visit, so that your call can be connected to the advertisement that led to it. Our phone system records the number, time and length of each call.

(d) Cookies and Analytics

The Site uses cookies and similar technologies from Google Ads, Google Analytics and Microsoft Clarity to measure our advertising and to see how visitors use the Site, including through usage statistics, heatmaps and session replay. This information is processed under the Google Privacy Policy and the Microsoft Privacy Statement. Learn how Google uses information from sites that use its services.

3. How We Use Information

We use personal information to answer your questions, prepare quotes and submit the applications you request; to follow up on your inquiry; to operate, secure and improve the Site and our phone systems; to train our agents; to measure our advertising; to prevent fraud; and to meet our legal and record-keeping obligations. We do not use health information for advertising.

4. How We Share Information

We share personal information only:

  • with insurance companies, to prepare quotes and submit applications you authorize;
  • with service providers that work for us, such as hosting, phone, call-recording, customer-relationship and analytics providers, only as needed for that work;
  • with Google, for advertising measurement, as described below;
  • with regulators, courts and law enforcement, as required or permitted by law;
  • with a buyer or successor if our business is sold or reorganized; and
  • with your consent or at your direction.

If you call us from a Google advertisement, either by tapping the call button in the ad or by calling from the Site after clicking the ad, we may report the outcome of that call to Google, for example whether you spoke with a licensed agent, applied for coverage or purchased a policy. The report may include the telephone number the call was placed from, the date and time the call began, and a value that we assign to the outcome. We provide this information so that Google can measure, on our behalf, which advertisements produce results. The report does not include your name, your health information or the terms of any policy. Any other identifier we send Google for this purpose is hashed (one-way encoded) first. Google processes this information under its advertising data processing terms, and receives details of calls to its forwarding numbers, whether placed from the call button in an ad or from a number shown on the Site, under its own privacy policy.

We do not sell personal information for money. Some state laws may treat our use of Google’s advertising tools as a “sale” or “sharing” of personal information. You may opt out as described in Section 8.

5. Insurance Privacy

Information we collect for a quote or an application is protected by the Gramm-Leach-Bliley Act and state insurance privacy laws. We disclose it to nonaffiliated third parties only as those laws permit, such as to process a transaction you request, to service providers working for us, to prevent fraud, to comply with law or with your consent, and never for their own marketing. Each insurance company’s privacy notice governs the information it receives. For payments, claims or changes to an existing policy, contact the insurance company that issued it.

6. Calls and Text Messages

We may return your call or follow up at the number you called from or at another number you give us. We do not make marketing calls or send marketing text messages using an automatic telephone dialing system or an artificial or prerecorded voice without your prior express written consent. To stop calls, tell any agent or contact us, and we will add your number to our do-not-call list. To stop text messages, reply STOP.

7. Retention and Security

We keep personal information for as long as needed for the purposes in this Policy and as long as insurance and other laws require, and then delete or de-identify it. We use reasonable safeguards to protect it, but no system is completely secure. Please do not email us your Social Security number or health information.

8. Your Choices and Rights

You may ask what personal information we hold about you and ask us to correct or delete it, subject to the records the law requires us to keep. You may also opt out of targeted advertising and of disclosures that state law treats as a “sale” or “sharing.” You can manage Google ad personalization at adssettings.google.com and block cookies in your browser. The Site does not respond to “Do Not Track” signals.

Residents of California and other states with consumer privacy laws may have additional rights, to the extent those laws apply to us; many of them exclude information covered by the Gramm-Leach-Bliley Act. We will not discriminate against you for exercising your rights. To make a request, contact us as described in Section 11; we may need to verify your identity first. If we decline your request, you may appeal by contacting us with “Privacy Appeal” in the subject line.

9. Children

The Site and our services are intended for adults 18 or older. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

10. Changes to This Policy

We may update this Policy from time to time. We will post the updated version on this page and change the “Last Updated” date above.

11. Contact Us

For questions or privacy requests, contact us:

One Life Enrollment LLC
Operator of The Life Policy Desk
Email: info@thelifepolicydesk.com
Telephone: (855) 465-5433 (Mon–Fri, 10am–7:30pm ET)

Please put “Privacy Request” in the subject line of any email.